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team

Meet Our Team

Founding Partners

Founding Partner

Matt Loewenthal

As a Founding Partner at Sequentis Health with client side and medical backgrounds, Matt has experience providing strategic oversight across a vast number of therapeutic areas and research methodologies.

Matt is passionate about ensuring that Sequentis Health takes insight generation and strategic implication identification to the next level at every possible opportunity. Through championing innovative approaches and technologies, he pushes our offerings to new heights, keeping Sequentis Health at the forefront of healthcare market research.

Outside of work, Matt enjoys teaching his young, UK-based children about American traditions such as baseball, Thanksgiving, and hot dog eating contests.

Background
15+ years at healthcare market research and consulting agencies, 5+ years at Roche/Genentech, MD/MBA from the University at Buffalo, BS in Chemistry from Marist College

Date Joined
Matt founded Sequentis alongside Darren and Godefroy in October 2018

Specialist Areas
Strategic implications, innovation, partnership, research design, HCP mindset

Founding Partner

Darren Grainger

As one of the Founding Partners at Sequentis Health, Darren’s role is broad. He remains closely involved in project work for both new and existing clients, while also taking responsibility for many of the business-related aspects of the company.

Darren has a strong passion for uncovering and delivering insights that help clients make informed strategic decisions. He is also deeply committed to ensuring a superior client experience — one of Sequentis Health’s core principles and something the team works hard to maintain as the business grows.

Outside of work, Darren is kept busy looking after and playing with his two young kids. When he does find a bit of spare time, he enjoys exercising, watching football, and reading.

Background
BSc in Applied Biological Sciences from UWE, Bristol

Date Joined
Darren co-founded Sequentis alongside Matt and Godefroy in October 2018

Specialist Areas
Oncology, patient journeys, communications testing, qualitative research, strategy

Founding Partner

Godefroy Le Guisquet

As a Founding Partner at Sequentis, Godefroy leverages over 15 years of pharmaceutical experience, primarily on the client side with big pharma players like Roche and Novartis. Known for simplifying complexities, he excels in crafting concise presentations and insightful dashboards to ensure effective communication of key insights.

Passionate about challenges, Godefroy sees Sequentis Health as a key professional milestone. His ability to confront challenges extends beyond work, which is evident in his sports achievements—four marathons, three long-distance triathlons, and overcoming numerous mountain passes in the Alps on his road bike. This dedication mirrors his approach to business challenges.

Grounded in his French heritage, he holds a keen interest in cooking, consistently seeking to explore new culinary territories, alongside a passion for wine tasting.

Background
Post-Master Degree in Medical Law (University Paris II), Specialized Master in Pharmaceutical Marketing (ESCP Europe), more than 15 years of experience in Pharma insights.

Date Joined
Godefroy founded Sequentis alongside Darren and Matt in October 2018

Specialist Areas
Business planning, forecasting, diabetes, cardiology, oncology, respiratory, ophthalmology, dermatology, biologics

MattLoewenthal

Founding Partner

DarrenGrainger

Founding Partner

GodefroyLe Guisquet

Founding Partner

MattLoewenthal

Founding Partner

DarrenGrainger

Founding Partner

GodefroyLe Guisquet

Founding Partner

Consulting Team

Principal – US Lead

Will Simpson

As Principal, US Business Lead, Will oversees the management and operations of Sequentis Health’s US business. This includes taking a hands-on role in client engagements and strategy, as well as fostering the growth of a US-based team.

Throughout his career, Will has had the opportunity to support the launch of several global pharmaceutical brands across various therapeutic areas. His experience spans the product lifecycle, encompassing engagements from early opportunity assessments through to pre-launch strategy and post-launch tracking. This experience has shaped his perception of what true partnership entails for his clients.

Will is trained in both qualitative and quantitative research, with a particular interest in exploring novel research methodologies. He has previously presented papers at industry conferences advocating for the use of such approaches in specific types of client engagements. Although not academically trained in behavioral science, Will is well-versed in behavioral science principles and is passionate about applying them to market research settings.

As a new dad, much of Will’s time outside of work is now spent with his young family. As a British expatriate living in the US, Will’s sporting passions are equally divided between following his beloved Everton and the Las Vegas Raiders.

Background
Will brings over 13 years of experience in healthcare market research and consulting, having worked with agencies in both the UK and the US. In previous positions, he played integral roles in setting up and growing West Coast US operations for one organization, and in driving business development efforts for another.
Will holds a BSc in Modern Languages & Business Studies from the University of Liverpool.

Date joined
January 2024

Specialist areas
Oncology, virology, behavioral science, application of novel research approaches

Associate Principal and Chief of Staff – UK

Victoria Hunter

As an Associate Principal at Sequentis Health, Victoria is an experienced project lead, with significant experience leading strategic, qualitative, and quantitative studies globally across all phases of the product life cycle.

Victoria aims for full immersion into business questions that go into research and, as an expert moderator, leads on English-speaking moderation for all of her qualitative research studies to ensure outputs are of the highest quality. She has a passion for early asset and pre-launch market research such as (but not limited to) market landscape assessment, patient journeys, and opportunity assessments. However, she equally loves post-launch research with established brands.

Victoria also holds an important internal role as Chief of Staff. Alongside leading projects, she helps improve internal processes, supports team development, and makes sure everything stays on track as Sequentis Health continues to grow.

Outside of work, you will find Victoria spending quality time and relaxing with her partner and friends in the coffee shops, restaurants, and serene parks of East London. As well, trying to maintain a gym routine!

Background
10+ years at healthcare market research and consulting agencies, Masters degree in Chemistry (MChem) from the University of Warwick, including additional WBS (Warwick Business School) modules in Marketing and Scientific Communications.

Date Joined
September 2019

Specialist Areas
Gastroenterology/immunology, oncology, cardiovascular and renal, early assets/pre-launch, digital health

Manager – US

Asma Gulamhusein

Asma joins Sequentis Health as a Manager and project lead with 10 years of experience in the primary market research space. She has developed a strong expertise in both quantitative and qualitative methodologies, working across a wide range of therapeutic areas.

A seasoned moderator and passionate quantitative researcher, Asma has successfully led projects across various therapeutic areas and research methodologies throughout her career. She is known for her attention to detail and her commitment to delivering seamless, high-quality experiences for her clients. Her love for information design and visual storytelling further enriches her work, ensuring that every project is not only insightful but also visually compelling.

Residing in Dallas, Texas, Asma enjoys a vibrant family life with her husband and two daughters. Outside of work, she is a creative spirit, indulging in artistic hobbies like henna art, photography, and sewing. When she’s not exploring her passions, Asma treasures spending quality time with her family and friends in the Dallas area. With family scattered around the world, she also enjoys traveling with her children to experience new cultures and make lasting memories.

Background
~10 years in life sciences PMR, an MPH in Epidemiology from Columbia University’s Mailman School of Public Health, BSc in Health Sciences from Boston University

Date Joined
September 2024

Specialist Areas
Patient research, quantitative communications testing, cardiovascular conditions, diabetes, mentoring, quantitative research (TURF/MaxDiff/Conjoint), exploratory qualitative (moderating and conducting focus groups)

Manager – UK

Anwar Kumi

As a Manager at Sequentis, Anwar is an experienced project lead, well-versed in managing large-scale strategic, qualitative, and quantitative studies in a range of therapeutic areas.

He is passionate about understanding the true drivers of human behavior. As an active member of the PsychLab team, he’s always looking for innovative ways to apply psychological techniques and frameworks to extract deeper insights and develop meaningful interventions that drive behavior change for clients.

Anwar loves to travel and has visited over 30 countries, including 4 years living in Japan and Vietnam. He is a big football fan and enjoys both playing and watching his beloved Arsenal!

Background
12+ years at healthcare market research and consulting agencies, 4 years teaching English as a foreign language in Japan and Vietnam, BSc in Economics from the University of Liverpool

Date Joined
May 2021

Specialist Areas
Behavior change, patient research, heart failure, MS, hemophilia

Manager – UK

Daniel Rayner

As a Manager at Sequentis Health, Danny is an experienced project lead with expertise in a wide range of therapy areas and project types. He is also an experienced patient and HCP moderator.

A psychologist by background, Danny is passionate about ensuring non-rational aspects of decision making and behavior are considered within the healthcare industry. Danny founded Sequentis Health’s PsychLab, a dedicated unit which leverages psychological theories to unlock both rational and non-rational influences on HCP and patient behavior.

Outside of work, Danny spends his time playing hockey, which he has been involved in for over 20 years. He is also a football fan, following Brighton & Hove Albion from League One to Europe!

Background
6+ years in healthcare market research/strategic consultancy, BSc Psychology from the University of Bath

Date Joined
April 2020

Specialist Areas
Behavioral science, behavior change, oncology, non-Hodgkin lymphoma, neurology

Manager – UK

Ellie Mann

As a Manager at Sequentis Health, Ellie has established herself as an experienced project lead running a range of qualitative research projects with complex business questions.

Over the last decade, she has become passionate about elevating the voice of patients and their caregivers in market research. With the end patient always in mind, Ellie is dedicated to deep diving into people’s lives and ensuring strategic recommendations connect to real-world challenges faced.

Ellie spends her time enjoying food with family and friends. When not eating her way around the city, you can find her running through East London.

Background
11+ years at healthcare market research and consulting agencies, BSc in Pharmacology from University College London (UCL)

Date Joined
February 2025

Specialist Areas
Patient research, dermatology, rheumatology, vaccines, rare diseases

Manager – UK

Isobel MacEwan

As a Manager at Sequentis Health, Izzy has broad experience leading projects across a range of research methodologies and therapy areas.

A keen storyteller, Izzy is passionate about distilling complex insights into clear, impactful narratives that inspire action. She is particularly interested in qualitative methodologies and designing research that goes beneath the surface to uncover the “whys” behind behavior.

Outside of work, Izzy loves exploring London and weekend trips to the beach. She’s also a big F1 fan!

Background
7+ years in healthcare market research, BSc in Biomedical Sciences from Newcastle University

Date Joined
June 2025

Specialist Areas
Qualitative research, patient research, Parkinson’s disease, atopic dermatitis, hemophilia

Senior Consultant – UK

Lisa Harkins

As a Senior Consultant at Sequentis Health, Lisa is responsible for the day-to-day running of projects from kick-off through to final delivery.

Lisa has a very curious, analytical mind and applies this to every study she is involved in to uncover actionable insights. She is an active member of the quant initiative, where she and the team work to optimize Sequentis Health’s quantitative offering.

Outside of work, Lisa is a sports enthusiast – she has completed a few marathons across Europe and participated in her first triathlon recently. Her first love was swimming, and she continues to teach children and adults to swim in her spare time.

Background
5+ years’ experience in healthcare market research and consulting. Prior to that, Lisa studied for her joint Master’s in Chemistry with Pharmaceutical Chemistry at Heriot Watt University, Edinburgh.

Date joined
August 2022

Specialist areas
Oncology, rare disease, mental health, patient journey research, quantitative research

Senior Consultant – UK

Henry Thompson

As a Senior Consultant at Sequentis Health, Henry leads research engagements, ensuring they are delivered to a high standard and remain closely aligned with each client’s research objectives. Henry is also an experienced patient and physician moderator, having conducted hundreds of interviews across a wider range of therapy areas, including Cardiology, Nephrology, and Dermatology.

He has a particular interest in AI and the exciting opportunities it has brought and will continue to bring to market research. As a member of the AILab team, he helps to ensure that Sequentis Health stays up to date with the latest developments and uses AI responsibly to elevate the insights generated.

Background
7 years in healthcare market research consultancy, BA in Geography from the London School of Economics and Political Science (LSE).

Date joined
February 2024

Specialist areas
Cardiology, nephrology, dermatology, patient research, qualitative research

Senior Consultant – UK

Weike Xia

As a Senior Consultant at Sequentis Health, Weike has broad experience in qualitative and quantitative research. Her expertise lies in brand tracking research and advanced analytics across various therapy areas.
With a PhD in Behavioural Psychology, Weike is passionate about applying behavioral science principles into primary market research to gain a deep understanding of what drives behaviour change. She is known for her attention to detail and her commitment to delivering seamless, high-quality client experiences. A keen adopter of new skills and methodologies, little motivates her more than solving problems and bringing people together through insights.

In her free time, Weike enjoys a wide range of creative hobbies, such as crocheting, painting, and improvization. Her love for solving problems extends to her daily life; she is an avid gamer and has successfully completed over 30 escape rooms.

Background
5+ years in healthcare market research, PhD in Behavioural psychology, MSc in Neuroscience & Cognition, BSc in Cognitive Neuroscience.

Date joined
January 2025

Specialist areas
Data visualisation, behavioral science, ATU, advanced analytics, cardiovascular disease, HIV, hematology, dermatology, respiratory disease

Senior Consultant – UK

Jemma Reast

As a Senior Consultant at Sequentis Health, Jemma leads qualitative and quantitative healthcare research projects across a range of therapy areas, supporting clients with strategic insight generation, lived experience insights, and evidence-based decision making. She is passionate about ensuring diverse lived experiences are meaningfully integrated into healthcare decision-making and commercial strategy. Drawing on experience across healthcare insights consultancy, the NHS, and healthcare communications, Jemma is particularly interested in patient-centred research, early asset and pre-launch work, and delivering insights that go beyond the immediate brief to create broader strategic impact for clients. Outside of work, Jemma enjoys travelling and exploring new places through their local food scenes. Closer to home, she enjoys spending time outdoors, or trying her hand at something new and creative. Background Nearly 10 years in healthcare insights and consulting, experience working in patient involvement in the NHS, degree in French with Politics and Business from the University of Warwick. Date joined May 2026 Specialist areas Patient research, renal, rare disease, head and neck cancer, early asset and pre-launch.
Senior Consultant – US

Kianna Rimes

As a Senior Consultant, Kianna is an experienced project lead with a strong track record of managing a wide range of qualitative studies, alongside select quantitative research, across multiple therapeutic areas. She brings a thoughtful, detail-oriented approach to research design and execution, ensuring high-quality insights that support strategic decision-making.

Kianna is a RIVA-certified moderator with deep expertise in leading qualitative engagements and facilitating impactful discussions. She has particular experience across women’s health and infertility, psychiatry, and oncology, and is passionate about uncovering meaningful perspectives across stakeholders and translating findings into actionable recommendations that drive impact for clients. She also has a strong interest and proven experience in marketing and communications testing, including concept, message, positioning, and visual aid development.

Outside of work, Kianna enjoys staying active through fitness, exploring new restaurants as a self-proclaimed foodie, and expressing her creativity through ceramics, pottery, sewing, and other hands-on crafts.

Background

Master of Public Health (MPH) from Rutgers University

Date joined

May 2026

Specialist areas

Women’s health and infertility, psychiatry, oncology, qualitative research, moderation, project leadership, marketing and communications testing

Consultant – UK

Rosie Hunter

As a Consultant at Sequentis Health, Rosie provides support throughout the project lifecycle, from material design to analysis. She has experience in both quantitative and qualitative research methods.

With a background in Psychology and Mathematics, she is passionate about understanding human behavior and quantitative methods. As a member of the PsychLab team, she enjoys staying up to date with the latest applications of psychology within the field of market research.

In her spare time, Rosie loves running and frequently takes part in half marathons. She also enjoys hiking, cooking, and finding new spots to explore in London.

Background
3+ years at healthcare market research agencies, 3 years as a secondary mathematics teacher, BSc in Natural Science with Mathematics and Psychology from the University of Durham

Date joined
July 2023

Specialist areas
Quantitative research, psychology, oncology, cardiovascular disease

Consultant – US

Amelia Snoblin

As a Consultant at Sequentis Health, Amelia is an experienced project lead and thought partner across both qualitative and quantitative methodologies. She has worked across many disease areas, with an expertise in oncology (both solid and liquid tumor).

She is passionate about responsible innovation in market research, working at the intersection of proven, human-centric, human-driven methodologies and technological innovation (currently: integrating genAI as a “team member” within the research process). As a self-described storyteller, she is focused on finding ways to tell rich, engaging stories that push the envelope.

Amelia is a classically trained soprano and spends much of her free time making music and theater. She’s also a voracious reader—over 150 books last year!

Background
4+ years at life science market research agencies, 5 years in science education, 2 years at a communications agency, MPP from the University of Chicago, BSc from Seton Hall University

Date joined
April 2025

Specialist areas
Communications testing, patient journey, oncology, cell therapy, COPD

Consultant – UK

Dipika Gujral

As a Consultant at Sequentis Health, Dipika provides support across all project stages, from setup through to analysis and reporting. She mainly focuses on qualitative projects which span a variety of indications such as Ophthalmology, Metabolic, and Renal diseases.

She is passionate about business development and artificial intelligence. As an active member of the AI lab, Dipika is responsible for exploring innovative ways to evaluate and implement AI frameworks and technologies to add value to the market research efforts internally, as well as externally.

Outside her spare time, Dipika enjoys creative drawing and visiting art galleries. She also loves unwinding through yoga and scenic walks.

Background
2 years in Business Development across market access and biotech firms, MSc in International Health Management from Imperial College Business School, BSc in Molecular Biology from University College London (UCL)

Date joined
August 2023

Specialist areas
Business development, ophthalmology, access and reimbursement, medical devices

Consultant – UK

Holly Bentley

As a Consultant at Sequentis Health, Holly supports all key aspects of the project – from materials creation to moderation and reporting. She has experience working in multiple therapy areas such as Oncology, Neurology, Rare Disease, and In Vitro Diagnostics.

She is passionate about utilizing a range of research methodologies to uncover valuable insights – with a particular passion for patient research, she is always interested in bridging the gap between patient and HCP perceptions and experiences. She is always looking for ways to collaborate – as a member of the People Team, she loves bringing people together to foster environments of shared ideas, mutual support, and fun!

Holly loves to travel and loves listening to live music – celebrating her 10th year at Glastonbury Festival last year. She enjoys going to the gym and taking part in physical challenges, having completed two marathons and a triathlon.

Background
2+ years at healthcare market research and consulting agencies, 8 years in the not-for-profit sector, working primarily in quality improvement and service user involvement, BA in Geography from the University of Sussex

Date joined
September 2024

Specialist areas
Patient research, HIV and sexual health, COVID-19, In Vitro Diagnostics

Consultant – US

Mariah Flanagan

As a Consultant at Sequentis Health, Mariah leads qualitative and quantitative research across a range of therapeutic areas. Her experience spans in-depth interviews, ethnography, digital diaries, conjoint analysis, MaxDiff, concept testing, and more.

Drawing on her background in Anthropology, Mariah believes the best research comes from understanding human behavior in context: understanding not just their choices, but the experiences, motivations, and environments that shape those choices. As a moderator, she is known for her empathy and ability to build rapport quickly, enabling patients and HCPs to move beyond surface-level responses. She is especially skilled at weaving these complex findings into compelling narratives that guide strategic decision-making.

Outside of work, Mariah can probably be found boarding a plane, hiking a trail, making a mess in her kitchen, or discovering a new cocktail bar in Boston.

Background
6+ years in healthcare market research and consulting, 2+ years in non-profit research and program evaluation, BA in Anthropology from University of Pittsburgh

Date Joined
July 2026

Specialist Areas
Patient journey research, health insurance, empathetic moderation, immunosuppression, autoimmune diseases, metabolic diseases

Senior Associate – UK

Aline Andriianova

As a Senior Associate at Sequentis Health, Aline  provides comprehensive support throughout each project stage, from setup to analysis and reporting. She has extensive experience in both quantitative and qualitative research across a diverse range of therapeutic areas, including Oncology, Rheumatology, Neurodegenerative disorders, Cardiovascular, and Obesity.

Aline is passionate about innovations in primary market research. As the leader of AILab, she plays a pivotal role in integrating new AI tools to enhance functionalities and optimize efficiency in both qualitative and quantitative projects.

Aline’s enthusiasm for travel has led her to live in 6 different countries across Europe and the Middle East. She enjoys immersing herself in various cultures, history, and arts through museums, exhibitions, and shows. For exercise, she enjoys dancing and aerobics.

Background
Internships at Cambridge Digital Health and PredictImmune, MPhil in Bioscience Enterprise from University of Cambridge, BSc in Pharmaceutical Sciences from Utrecht University

Date joined
February 2022

Specialist areas
Artificial intelligence (AI), oncology, psoriatic arthritis, heart failure, schizophrenia, acute kidney injury, multiple sclerosis, obesity, rare cancers

Senior Associate – UK

Abigail Doyle

As a Senior Associate at Sequentis Health, Abi supports projects throughout their entire lifespan — from initial setup to analysis and reporting. She primarily works on qualitative research across a range of areas, including rare diseases and heart failure.

Abi is passionate about behavioral science. As a member of the PsychLab team, she consistently looks for ways to incorporate psychological techniques throughout the project cycle. Her aim is to uncover deeper insights and deliver meaningful, actionable recommendations rooted in behavioral science.

Outside of work, Abi enjoys visiting art galleries and cooking. She also likes to spend her time walking and running.

Background
Abi holds an MPhil in Biological Anthropological Sciences and a BA in Psychological and Behavioral Sciences, both from the University of Cambridge.

Date Joined
September 2022

Specialist Areas
Patient research, rare disease, heart failure, behavioral science

Senior Associate – US

Sam Pomichter

As a Senior Associate at Sequentis Health, Sam acts as a point of contact for clients, leading day-to-day tasks involving analysis and logistics throughout the lifecycle of complex projects.

He is passionate about patient-centered research, with the belief that improving patient outcomes is integral to any work conducted within life-sciences consulting. He enjoys working on patient journeys and projects that assess the overall patient experience.

Sam has a passion for gardening, cultivating a large vegetable garden each spring while actively contributing to his local community garden. He also loves cooking, putting the fruits of his labor to good use.

Background
3+ years at healthcare market research and consulting agencies, MSc in Public Health with a concentration in Disaster Management, and BSc in Integrative Neuroscience, both from SUNY Binghamton

Date joined
April 2025

Specialist areas
Behavioral health, animal health, CAR-T, Hidradenitis Suppurativa (HS)

Senior Associate – US

Courtney Hanusch

As a Senior Associate at Sequentis Health, Courtney is an experienced insights professional with a strong background in managing mixed-methods research across global markets for leading pharmaceutical companies.

She is deeply interested in decision-making and the underlying mechanisms that influence choice. Her natural curiosity drives her to uncover the attitudes, behaviors, values, and emerging trends that shape stakeholder perspectives. Courtney consistently asks, “How do we unlock brand growth opportunities for our clients?” and brings analytical rigor and strategic thinking to answering that question.

Outside of work, Courtney can often be found outdoors or with a book in hand. In the winter, she enjoys snowboarding in the mountains; in the summer, she gravitates toward the beach with a good read. At her core, she is an explorer, bringing a sense of curiosity and continuous learning to everything she does.

Background
3 years in healthcare market research, BSc in Psychology and MBA in Marketing

Date Joined
January 2026

Specialist Areas
Oncology, respiratory and immunology, early-stage opportunity assessment, brand positioning

Senior Associate – US

Isha Singh

As a Senior Associate at Sequentis Health, Isha deftly manages day-to-day project tasks and communications, attending to the whole project cycle in both qualitative and quantitative research studies across various therapeutic areas.

Isha is passionate about connecting humanity and nature in her work. As a psychology graduate, Isha aims to understand the strategy and storytelling tied to insights and data. She thrives on diving into new therapeutic areas to gain a more holistic understanding of how disease states impact a patient’s or physician’s way of life.

Outside of work, Isha loves to move! You can find her teaching yoga sculpt at 5:30 am, training for her next marathon, or simply going for a walk by Lake Michigan. She is a lover of music and the theater and always has a BookTok book loaded onto her Kindle.

Background
+3 years in healthcare market research and consulting agencies, 4 years in a psychological research lab, BA in psychology and music performance

Date Joined
March 2026

Specialist Areas
UC/CD, CAR-T, oncology, patient/physician research, positioning research

Senior Associate – UK

Ellie Mayall

As a Senior Associate at Sequentis Health, Ellie supports all aspects of project delivery, including materials development, recruitment, moderation, analysis, and reporting. She has worked across a range of therapy areas including Neuroscience, Psychiatry, Oncology, and Rare Diseases. Ellie is passionate about applying behavioural science techniques within qualitative research to uncover the underlying drivers of behaviour. She has a particular interest in patient research and enjoys integrating the patient perspective alongside other key stakeholders. Outside of work, Ellie enjoys exploring London, particularly its museums and wine bars!

Background
4+ years in healthcare market research, BSc in Psychology from Brunel University

Date Joined
April 2026

Specialist Areas
Patient research, neuroscience, rare diseases, qualitative methodologies

Senior Associate – UK

Arjun Mistry

As a Senior Associate at Sequentis Health, Arjun supports key stages of the project lifecycle. He is an experienced insights professional who has worked across multiple therapy areas, including oncology, dermatology, psychiatry and rare disease.

Arjun is passionate about helping clients make better strategic decisions to improve patient outcomes. As a member of the AIlab team, he is particularly interested in applying AI and emerging technologies to generate deeper insights that drive meaningful behaviour change.

Outside work, Arjun enjoys running, playing sports, cooking and attending music events.

Background
4+ years in healthcare market research, MSc in Sustainability and Business from the University of Leeds, BSc in Marine Biology from Newcastle University

Date Joined
July 2026

Specialist Areas
Qualitative research, patient research, rare disease, oncology, dermatology

Associate – UK

Sandali Jayasinghe

Since joining Sequentis Health, Sandali has played a key role in supporting various aspects of the project lifecycle, particularly in quantitative and qualitative research within the rare disease space.

With her experience, Sandali is passionate about incorporating patient and caregiver perspectives into research, enhancing the insights gathered to provide a more comprehensive understanding of the market.

Outside of work, Sandali enjoys spending time in nature, whether it’s hiking, taking a stroll through parks, or exploring new destinations. She also loves attending musicals, theatre performances, and live concerts.

Background
BSc in Biomedical Sciences from the University of Sussex
MSc in Clinical Drug Development from UCL
2 years at a healthcare market research agency.

Date Joined
March 2025

Specialist Areas
Rare diseases, lysosomal storage disorders, patient and caregiver research, quantitative analysis, qualitative thematic analysis

Associate – UK

Maddie Shohet

As an Associate Maddie draws on her 3+ years of pharmaceutical market research and brand strategy experience to support the entire project lifecycle – from material development and fieldwork management to insight generation. She brings a strong focus on patient and caregiver perspectives, with a collaborative approach across diverse healthcare stakeholders.
Maddie has a grounding in health psychology and incorporates behavioural science techniques into market research. She aims to drive meaningful impact in healthcare for patients, HCPs, and pharmaceutical companies.
Outside of work Maddie enjoys all things crafty and visiting the many galleries London has to offer. She is also a keen cook who appreciates trying new restaurants.

Background
BSc in Psychology from the University of Warwick.

Date joined
November 2025

Specialist Areas
Patient research, MASH, Haem-oncology, NSCLC, diabetes
Associate – UK

Cara McMillan

As an Associate at Sequentis, Cara facilitates smooth project management and contributes to report generation and the synthesis of actionable insights.

Cara is passionate about uncovering and identifying the subtle nuances often present in medical discussions. As a member of the PsychLab, she is dedicated to enhancing the team’s understanding of behavioral theories and frameworks across Sequentis.

Before joining the healthcare market research field, Cara spent a year teaching secondary school science in North London.

Outside of her professional interests, Cara enjoys running and engaging in outdoor activities. She also loves attending concerts and music festivals with friends.

Background

BSc in Biological Sciences from University College London

Date joined

September 2024

Specialist areas
Cardiorenal, hypertension

Associate – UK

Elynor Todd-Jones

As an Associate at Sequentis Health, Ely supports key stages of projects from setup through to analysis and reporting. She has experience in qualitative research across a variety of therapeutic areas, including obesity, macular degeneration, and oncology.

Ely is deeply passionate about business development and the pharmaceutical industry. Through her involvement in Sequentis Health’s business development initiative, she helps keep the team up to date on key market trends and potential new clients.

She also contributes to the company’s LinkedIn initiative, helping to enhance Sequentis Health’s visibility and engagement across the industry.

Outside of work, Ely enjoys running, playing netball, and spending time in nature. A dedicated conservationist, she actively supports global efforts to protect the natural world — including running the London Marathon to raise funds for a rhino conservation charity.

Background
Internships at Sequentis Health and wildlife conservation charities Conservation Without Borders and Wild Connect. BSc in Biology from the University of St Andrews.

Specialist Areas
Obesity, business intelligence, small cell lung cancer, macular degeneration

Associate – UK

Natalie Khoo

As an Associate, Nat supports all stages of the project lifecycle, from recruitment through to analysis and reporting. She acts as a link between the project management and research teams, helping keep projects aligned and running smoothly from start to finish.

With a background in health policy, Nat is passionate about understanding treatment journeys, unmet needs, and the real-world challenges faced by patients and clinicians. She enjoys turning complex findings into clear, actionable insights for life sciences teams. Nat is also part of the AI Lab, where she works with the team to explore innovative ways LLMs can be leveraged to improve research workflows and support new approaches to market research.

Outside of work, Nat is an outdoor enthusiast who enjoys playing tennis, hiking, and finding a great brunch spot.

Background: Intern at Sequentis Health and a Life Sciences Policy Fellow at a US-based think tank. BSc in Global Health and Social Medicine from King’s College London, including a Year Abroad at Cornell University

Date joined: February 2025

Specialist areas: Cardiorenal, dermatology, opportunity assessment, patient journey research

Associate – UK

Yasmine Ainanshe

As an Associate, Yasmin supports the delivery of projects from set-up and developing discussion materials through to moderating and insight generation. She primarily works on qualitative research across a range of therapeutic areas, such as Haemophilia and Oncology. Yasmin also draws on her background in psychology to better understand patient and clinician perspectives, bringing a human-centred approach to her work. Outside of work, Yasmin enjoys reading women’s literature, doing pilates and experimenting with new coffee recipes.

Background: BSc (Hons) Psychology from City university of London, MSc Health Psychology from Kings College London

Date Joined: April 2026

Specialist Areas: Qualitative research, Psychology and Haemophilia

Associate – UK

Philippa Griffiths

As an Associate at Sequentis Health, Philippa provides support throughout each key project stage. She mainly works on qualitative projects across multiple therapeutic areas including Rare Diseases, Oncology, Respiratory, and Cardiovascular. Philippa combines 2+ years of experience in pharmaceutical market research with a foundation in health psychology, incorporating behavioural science to her work with clients. She focuses on generating meaningful insights and shaping strategic interventions that enhance healthcare outcomes for both patients and HCPs.
In her spare time, Philippa enjoys running, playing tennis and exploring different countries.
Background: 1+ year of experience in medical communications, 2+ years of experience in patient engagement research, BSc in Biomedical Sciences from Newcastle University, Psychological Sciences MSc from UCL
Date joined: April 2026
Specialist Areas: Rare diseases, oncology, respiratory, cardiovascular, health psychology, qualitative
Associate – UK

Vijaya Mudaliar

As an associate at Sequentis Health, Vijaya provides support throughout each key project stage from setup through to analysis and reporting. She mainly works on qualitative project across a range of therapeutic areas. She is passionate about quantitative research and is an active member of the Quantitative Excellence Development (QED) team. She contributes to the team’s capability development through training, onboarding, and providing practical learning opportunities.

Outside of work, Vijaya enjoys music and plays both the guitar and ukulele. Beyond music, she wears many creative hats of being an avid plant enthusiast, enjoys crocheting, and loves baking sourdough bread.

Background: 3+ years at healthcare market research and consulting agencies, 4 years working as clinical perfusion scientists in a hospital cardiac unit

Date joined: June 2026

Specialist areas: Cardiovascular, HIV research, patient journey research, and quantitative tracking studies.

Analyst – UK

Yiannis Georgiou

As an Analyst at Sequentis Health, Yiannis is involved in every stage of a project – from initial setup to final analysis and reporting – helping to generate insights that drive strategic decision-making. He enjoys the variety his role offers and values the opportunity to contribute to meaningful work across the healthcare space.

Outside of work, Yiannis is passionate about strength training and makes staying active a priority. He also loves to travel and is always up for an adventure with friends, exploring new places and cultures. A dedicated music fan, Yiannis has attended unforgettable concerts by artists like Billie Eilish, Taylor Swift, and Coldplay – memories he still talks about.

Background: BSc in Biology from the University of Bristol, MSc in Pharmaceutics from UCL

Date joined: February 2025

Analyst – UK

Paris Tetteroo

As an Analyst, Paris supports the delivery of healthcare market research projects, generating data-driven insights across studies by combining scientific experience with analytical and problem-solving approaches to inform client decision-making.
Paris is passionate about translating complex scientific, behavioural, and clinical data into clear and meaningful insights. With a strong interest in pharma and biotech innovation, he is particularly motivated by work that connects scientific understanding with real-world evidence and its implications for stakeholders.
Outside of work, Paris enjoys travel and sports, including swimming, football, and golf, and has a strong interest in emerging technologies and innovation in the healthcare and life sciences industry.

Background:
MSci Biochemistry with Molecular Biology & Biotechnology from the University of Bristol; 2+ years of molecular biology research experience contributing to antimicrobial development

Date joined: March 2026

Specialist Areas: Healthcare innovation, quantitative & qualitative data analysis, molecular basis of disease

WillSimpson

Principal – US Lead

VictoriaHunter

Associate Principal and Chief of Staff – UK

AsmaGulamhusein

Manager – US

AnwarKumi

Manager – UK

DanielRayner

Manager – UK

EllieMann

Manager – UK

Isobel MacEwan

Manager – UK

LisaHarkins

Senior Consultant – UK

HenryThompson

Senior Consultant – UK

WeikeXia

Senior Consultant – UK

JemmaReast

Senior Consultant – UK

KiannaRimes

Senior Consultant – US

RosieHunter

Consultant – UK

AmeliaSnoblin

Consultant – US

DipikaGujral

Consultant – UK

HollySullivan

Consultant – UK

MariahFlanagan

Consultant – US

AlineAndriianova

Senior Associate – UK

AbigailDoyle

Senior Associate – UK

SamPomichter

Senior Associate – US

CourtneyHanusch

Senior Associate – US

IshaSingh

Senior Associate – US

EllieMayall

Senior Associate – UK

ArjunMistry

Senior Associate – UK

SandaliJayasinghe

Associate – UK

MaddieShohet

Associate – UK

CaraMcMillan

Associate – UK

ElynorTodd-Jones

Associate – UK

NatalieKhoo

Associate – UK

YasmineAinanshe

Associate – UK

PhilippaGriffiths

Associate – UK

VijayaMudaliar

Associate – UK

YiannisGeorgiou

Analyst – UK

ParisTetteroo

Analyst – UK

WillSimpson

Principal – US Lead

VictoriaHunter

Associate Principal and Chief of Staff – UK

AsmaGulamhusein

Manager – US

AnwarKumi

Manager – UK

DanielRayner

Manager – UK

EllieMann

Manager – UK

Isobel MacEwan

Manager – UK

LisaHarkins

Senior Consultant – UK

HenryThompson

Senior Consultant – UK

WeikeXia

Senior Consultant – UK

JemmaReast

Senior Consultant – UK

KiannaRimes

Senior Consultant – US

RosieHunter

Consultant – UK

AmeliaSnoblin

Consultant – US

DipikaGujral

Consultant – UK

HollySullivan

Consultant – UK

MariahFlanagan

Consultant – US

AlineAndriianova

Senior Associate – UK

AbigailDoyle

Senior Associate – UK

SamPomichter

Senior Associate – US

CourtneyHanusch

Senior Associate – US

IshaSingh

Senior Associate – US

EllieMayall

Senior Associate – UK

ArjunMistry

Senior Associate – UK

SandaliJayasinghe

Associate – UK

MaddieShohet

Associate – UK

CaraMcMillan

Associate – UK

ElynorTodd-Jones

Associate – UK

NatalieKhoo

Associate – UK

YasmineAinanshe

Associate – UK

PhilippaGriffiths

Associate – UK

VijayaMudaliar

Associate – UK

YiannisGeorgiou

Analyst – UK

ParisTetteroo

Analyst – UK

Operations

Director of Operations

Steffi Nohlen

As the Director of Operations at Sequentis Health, Steffi ensures that global market research standards, compliance, and legal requirements are upheld at every stage of the project life cycle. She brings extensive experience in solving challenges related to fieldwork, recruitment, and compliance, supporting researchers from the initial RFP through to project completion.

Beyond her core responsibilities, Steffi plays a pivotal role in shaping Sequentis’ culture. She leads The People Team, champions employee well-being, and is also a leader of the Corporate Social Responsibility (CSR) team.

Outside of work, Steffi stays active with yoga, spin classes, and early morning swims. She also enjoys spending time in nature to recharge and unwind.

Background:
16+ years in healthcare and consumer market research and consultancy in both the UK and Germany. Holds a Bachelor Professional in Marketing and Communications from DAMK Düsseldorf and completed an apprenticeship at a full-service market research boutique agency in Germany.

Date joined: September 2020

Specialist areas:
Compliance, data protection, project management, fieldwork, CSR

Project Director

Heather Kemmerer

As a Project Director at Sequentis Health, Heather specializes in leading pharmaceutical marketing research initiatives on behalf of global pharmaceutical clients. Known for her strategic approach and deep industry expertise, she has successfully managed complex studies that drive informed commercial decisions. In her free time, Heather enjoys traveling with her husband and daughter, retail therapy, going to see her favorite musicians in concert, crafting and snuggling with her dogs.   Background:

20 years exclusively focused in the pharmaceutical industry. Holds an Executive MBA in Pharmaceutical & Healthcare Marketing from Saint Joseph’s University in Philadelphia.

Date joined: May 2026

Specialist Areas: Project Management, leadership and mentoring, market research project operations, qualitative research

Senior Project Manager

Dana Gal

As a Senior Project Manager at Sequentis, Dana co-ordinates the strategic planning of recruitment and fieldwork for both qualitative and quantitative projects in collaboration with local vendors. She ensures effective team collaboration, risk mitigation, budget oversight, and regulatory compliance to support the successful execution of each study.

Dana is especially passionate about projects involving rare disease recruitment and enjoys working with methodologies like online pre-tasks and mobile ethnography apps that capture ‘in-the-moment’ experiences and insights into patients’ lives.

A mother of two boys under 7, Dana’s time after work is joyfully spent blending play, learning, and creating unforgettable family moments. She loves reading and travelling, and her ideal day off would involve discovering a new destination, enjoying a good book and coffee—while the kids are happily engaged in a Lego session.

Background:
12 years in healthcare market research: 4 years as a qualitative researcher and 8 years as a qualitative and quantitative project manager

Date joined: September 2022

Specialist areas:
Patient and caregiver-focused studies

Senior Project Manager

Vanessa Valadao

As a Senior Project Manager at Sequentis Health, Vanessa plays a key role in the successful execution of qualitative projects. She expertly manages vendor relationships, budgets, and timelines while keeping teams aligned and focused on delivering high-quality outcomes.

With a strong commitment to collaboration and effective communication, she proactively mitigates risks and ensures seamless project execution from start to finish.

Beyond work, Vanessa finds joy in cinema and an eclectic mix of music. Yoga is her personal escape – a way to recharge, find balance, and enjoy moments of mindfulness amidst the hustle.

Background:
7+ years at healthcare market research and consulting agencies
BSc in Journalism

Date joined: March 2025

Specialist areas:
Qualitative research, multi-market and mixed methodology studies, oncology, obesity, patient research, ophthalmology

Office Manager

Mihaela Simic

As Office Manager at Sequentis Health, Mihaela oversees daily operations, including office maintenance, IT support, and financial management. She is dedicated to problem-solving and maintaining an organized, positive work environment that encourages collaboration and contributes to the company’s success.

As a member of the People Team, Mihaela helps organize events and celebrations, fostering a workplace culture that employees take pride in.

Outside of work, she enjoys mindful arts and crafts, staying updated on beauty trends, and spending time with her family.

Background
10 years’ experience at a qualitative market research agency. BSc in Psychology from City University London.

Date Joined
February 2025

Specialist Areas
Administration, AV/IT logistics, event planning

SteffiNohlen

Director of Operations

HeatherKemmerer

Project Director

DanaGal

Senior Project Manager

VanessaValadao

Senior Project Manager

MihaelaSimic

Office Manager

SteffiNohlen

Director of Operations

HeatherKemmerer

Project Director

DanaGal

Senior Project Manager

VanessaValadao

Senior Project Manager

MihaelaSimic

Office Manager

Finance

Finance Manager

Holly Glas

Sequentis Health has experienced significant growth in recent years, increasing both the scale and complexity of the business. Holly ensures there is a robust, scalable finance foundation to support this continued expansion. She overseas day-to-day accounting and core finance operations. As a member of the Global Leadership Team, she also contributes to commercial strategy and leadership decision-making.

She is passionate about building efficient, future-proof systems and processes that enable long-term success. With a solutions-focused mindset, Holly is leading the design and implementation of scalable financial processes, software improvements, and enhanced reporting structures to drive clarity, control, and strategic insight across the business.

Outside of work, Holly enjoys staying active and spending time in nature to recharge and reset.

Background
20+ years’ experience in finance and accountancy across a range of sectors, ACCA qualified, BSc in Applied Accounting

Date Joined
January 2026

Specialist Areas
Financial strategy, process optimization, systems implementation, management accounting, commercial finance

HollyGlas

Finance Manager

HollyGlas

Finance Manager

Human Resources

HR Business Partner

Anna McCartney

As an HR Business Partner, Anna is dedicated to aligning people’s strategies with business objectives, optimizing processes, and fostering a culture of excellence and innovation.

Anna has over 10 years of experience in HR across a diverse range of industries. She believes that employees are a company’s greatest asset and is passionate about creating inclusive, forward-thinking environments where people can thrive.

Beyond work, Anna enjoys staying active—she loves traveling, horse riding, Pilates, and dog walking—and is passionate about personal development, health, and well-being.

Background
4+ years in recruitment, 8+ years in various HR roles across different sectors – FMCG, Healthcare and Medical devices, Member of CIPD, BA in International Business

Date Joined
February 2025

Specialist Areas
HR Strategy & Operations, Talent Acquisition, Talent Management, Employee Engagement, Organizational Development

AnnaMcCartney

HR Business Partner

AnnaMcCartney

HR Business Partner

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