Deepening Understanding of the Schizophrenia Patient Journey
In preparation for the launch of their upcoming schizophrenia treatment, our client sought to take a patient-centric approach to better understand the experiences of schizophrenia patients and caregivers, ensuring that their perspectives were central to the journey.
AI-powered Digital Ethnography
We analyzed over 750,000 online conversations related to schizophrenia, predominantly sourced from patient and caregiver forums—the richest platform for patient-to-patient discussions. This large dataset provided us with unique, in-depth insights that are typically unavailable.
Prioritizing the Patient Experience in Marketing Strategy
Our comprehensive analysis enabled our client to immerse themselves in the schizophrenia patient journey, identifying key moments to activate throughout. These insights helped to destigmatize the condition, empower patients in managing their treatment, and provide much-needed support for caregivers—an often overlooked stakeholder.
